William H. Danforth (1870 – 1956) founded the Ralston Purina Company, co-founded the American Youth Foundation (AYF) and authored the book, I Dare You! Ralston-Purina's famous checkerboard logo evolved from Danforth’s belief in four key components to a balanced life: physical, mental, social, and religious. To be healthy, he believed, you needed the four squares to stay in balance and one area was not to develop at expense of the other. The concept became intertwined with the company in 1921 when it began selling feed that was pressed in cubes called "checkers”. Danforth was also one of the first to realize the potential of branding with a recognizable logo. His idea was successful because even today, we all are familiar with the famous “checkerboard” design.
In one chapter of his book, Danforth puts out a dare to think creatively. He writes, “Opportunities to create are popping out at you every minute of the day. Some of the greatest creations have come from minds able to interpret the usual in an unusual way.”
Danforth’s book is still in print today, more than 70 years after its original release. Although it is a diminutive book, the ideas contained within are simple, yet larger than life and still remain relevant. Preview the book here.
Coming Monday: Creativity@Work Exercise: What Went Wrong?
In one chapter of his book, Danforth puts out a dare to think creatively. He writes, “Opportunities to create are popping out at you every minute of the day. Some of the greatest creations have come from minds able to interpret the usual in an unusual way.”
Danforth’s book is still in print today, more than 70 years after its original release. Although it is a diminutive book, the ideas contained within are simple, yet larger than life and still remain relevant. Preview the book here.
Coming Monday: Creativity@Work Exercise: What Went Wrong?
Want more ideas to unleash Creativity@Work? For more information on how to get your copy of THE training guide to Creativity@Work, Growing Great Ideas: Unleashing More Creativity@Work, visit the E-book website. Don’t forget to follow me on Twitter or become a fan of my Facebook Creativity@Work page. I can also train you and your organization to be more creative and innovative at work. Email me for more information.
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