My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them...from the perspective of wanting to live life to the full, I felt that I had to attempt it. –Sir Richard Branson
Sir Richard Branson is a British entrepreneur and risk-taker extraordinaire, best known for his Virgin Group of over 400 companies. Branson’s first successful business venture was a magazine called Student at age 16. He is the 212th richest person in the world according to Forbes' 2010 list of billionaires.
What makes him an Idea Master is his philosophy to embrace life, take risks, learn from failure, think creatively, and continually adapt.
Consider how your organization could “think” more like Richard Branson to become more creative and innovative by borrowing some of his traits:
• Step out of the comfort zone- Branson is constantly stepping outside his comfort zone into new industries and challenges.
• Face toward problems-When problems arise, Branson tackles them immediately and aggressively, making sure that small problems don’t become big issues.
• Be open to change- Branson is constantly open to changing his perspectives, viewpoints and approach to any situation if he feels that it will help him attain his goals and objectives in a much more effective and efficient manner.
• Seek new opportunities- Branson is always on the lookout for new opportunities and ideas that will enable him to gain an advantage over his competitors.
• Ask questions- Branson is constantly asking questions to clarify his thinking and help him overcome the challenges that confront him on a daily basis.
• Be playful- Branson turns everything into a game where having fun is on top of his agenda.
• Take notes- Branson carries a notepad in his pocket to capture ideas for new projects, gather feedback from customers and employees, and to write his goals, thoughts and experiences on paper.
• Learn from failures- Branson fully understands that lessons are usually learned through mistakes and experience.
To learn more about Richard Branson, visit Virgin’s website.
It’s almost here! The complete, expanded second edition e-book comes out on March 1st! Download a free, 25 page preview of THE training guide to Creativity@Work, Growing Great Ideas: Unleashing More Creativity@Work, at the E-book website.
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