What would our world look like if more people started projects, made a ruckus, and took risks? The job isn't to catch up to the status quo; the job is to invent the status quo–Seth Godin, from his book Poke the Box
Seth Godin embodies embracing new technologies to market ideas and products and has always managed to be on the cutting edge as a provocateur/marketer. American Way Magazine dubbed him, "America's Greatest Marketer," and Godin’s blog is one of the most popular in the world written by a single individual. His latest book, Poke the Box
is a call to action to take the initiative both in career and in life. Seth broke from the traditional publishing model by the book releasing it through a partnership with Amazon.com called The Domino Project. Some of his previous books include Unleashing the Idea Virus and the Big Moo.
is a call to action to take the initiative both in career and in life. Seth broke from the traditional publishing model by the book releasing it through a partnership with Amazon.com called The Domino Project. Some of his previous books include Unleashing the Idea Virus and the Big Moo.
As an entrepreneur, he has founded dozens of companies, most of which failed. Yoyodyne, his first internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth called Permission Marketing. Not one to let failure derail his career, his latest company, Squidoo.com, is ranked among the top 125 websites.
Consider how your organization could think more like Godin, push aside fear and tradition to embrace new strategies and projects. Think: What would Seth do?
It’s almost here! The complete, expanded second edition e-book is coming! Download a free, 25 page preview of THE training guide to Creativity@Work, Growing Great Ideas: Unleashing More Creativity@Work, at the E-book website.
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