Creativity is often born in a paradox. Why? Many creative thinkers are divergent thinkers. This means they are able to generate large quantities of ideas, whether brilliant or mundane, maintain a playful attitude about the process, and have the flexibility to switch perspectives to unusual and new associations. The paradox comes from the need to temper creativity with a dogged determination and perseverance necessary to bring ideas from the conception stage to actual, practical use.
One without the other results in a net gain of nothing: either there are no ideas generated or the ideas languish and die unused.
It’s here! Creativity@Work, Growing Great Ideas: Unleashing More Creativity@Work, with over 80 pages of ideas, exercises, and resources at the E-book website.
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