In July 2010, IBM released the results of an interesting survey, after asking a worldwide group of 1,500 CEOs what they thought were essential skills for success in today’s world. About 60% identified creativity as the most important leadership quality over the next five years. While the IBM survey marks a step toward acknowledgment of the significance of creativity in the workplace, does the corporate culture really support a more creative and innovative workplace environment or is it just wishful thinking?
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